Business Oulining Research Proposal Example | Topics and Well Written Essays - 1000 words

Business Oulining - Research Proposal Example MARKETING PLAN From statistics, it showed that the existing similar businesses in the area are very few and don’t serve the population to maximum. The firm will ensure that it offers maximum products and services to the customers; the main targeted customers include individuals, institutions, contractors and other commercial and industrial customers. Price strategy will be laid down considering the corresponding cost of product, labour and prices charged by other competitors. The business will advertise its goods through posters, trade exhibitions and mass media. This will enable the business to compete effectively with other enterprises. The opportunity is quite promising since the competition is not that high. ORGANIZATION AND MANAGEMENT The owner of the business will be overall manager. Having obtained a Masters degree in Business Management hence will have high skills in management field. His duties will be setting business goals, making decisions, recruiting new employees and overall supervision of the business. The owner will employ a number of qualified staff who will assist in carrying out various duties involved in the business. The workers experts from the business related field. Recruitment of a new staff and motivation will be tactfully applied. Promotion of staff will be considered and incentives will be offered depending on qualifications, experience, long-service and hard working. The business will obtain all necessary legal documents e.g. licenses and the supportive services such as insurance, banking services shall be provided OPERATIONAL PLAN The business will operate on a considerable rented hall. It will start operating early January 2015. The premises will be equipped with all important facilities e.g. telephone, toilets, etc. Operational days will be throughout the week from 8.00 a.m. to 5.00 p.m. apart from Sundays and Public Holidays where the business shall remain closed. Financial plan The estimated amount of money required to s tart the business is $20,000. The source of the funds will be personal savings of $5000 shillings, a bank loan of $12,000 and donation from friends and well wishers of $2000. The break-even point of the business is estimated to be $ 15000 and the gross profit margin ration is estimated to be 87.97%. the business plans to make contact to 300 business owners per month and convert it to total of 15 sales per month in a minimum of 10,000 loan request from merchants at 5% commission will be estimated income of $7500 per month. I am expecting to pay back the amount monthly in 5 years. I am passionate in helping small business to survive. Item Cost E-mail greeting for sales $50 Desk top $900 Desk and chair purchase $200 Leads to call $700 for 3 months $2100 Paper and office supplies $700 Simple website set up $500 Home line and greeting setup $100 Email and domain setup $20 Hire an attorney for applications and agreements with Merchants $500Â   Create a company name and other company setu ps $800 List of questions for Merchants 400 CRM $5500 Extra Employee pay for 3 months $7200 Total $15,000 Executive Summary Rosie Neek investment Limited is an Independent sales operator (ISO) working in the merchant industry to help build profitable businesses by lending to potential customers. They serve as links to business requiring capital boosts while charging transaction, statements and monthly minimum fees. The business is based in 40 Wall Street, New York. ISOs makes business to

Persuasive text analysis paper Essay Example | Topics and Well Written Essays - 1250 words

Persuasive text analysis paper - Essay Example The use of this art has a notable effect on the public to which it is directed in that it can help to shape a group’s opinions on particular matters. One of the most important speeches in American history utilizes persuasion excellently. It is the ‘I have a dream’ speech by Martin Luther King Junior (King, 2002). King delivered this speech on August 23rd 1963, in Washington to a huge crowd of mainly African American people who had come to listen to him. This speech revolves around the injustices that the black community was continually exposed to during this period. He devised this speech as the start of a revolution against racism that was eating into the United States making the African Americans live impoverished lives (Stewart, 2003). It was a call to not only the black community, but also to the white people to embrace justice in order to ensure equality. As much as the blacks had been freed from slavery almost 100 years back, he explains, true equality betwe en the black and the white folk had not yet been achieved. Racism was still very much a part of their lives, and this affected their living standards significantly. His main problem was mainly the inculcation of this mentality of racial superiority to the young children who did not know any better. It is safe to state that this speechis significant   in the eradication of racism in the United States (Price, 2006). King, in his speech effectively uses persuasion as well as other styles of language that make his speech truly unforgettable. An analysis to determine how effective the art of persuasion was and what effect it had on its audience is conducted. As previously explained, the speech focuses on the problem of racism that was affecting the African American community at that time. King uses the analogy as a language style in order to persuade his audience when also relaying his intended message. An analogy is a style that uses two objects that seem not to be related to each oth er in order to bring out a point. This process is used to provoke the imagination of the listeners to which it is addressed. King uses an analogy of a promissory note that the country provided to the blacks as they were freed from slavery. He states, â€Å"America has given the Negro a bad check; a check that has come back marked ‘insufficient funds† (Lucas, 2001). His analogy employs the use of a well-known object, a promissory note that is a business document that assures or promises and individual of payment at a specified time that both involved parties agree on. King compares the United States’ assurance of equality between blacks and the whites after the abolition of slavery as a promissory note. This promissory note is not valid since it has not fulfilled the conditions it was expected to in the first place. This means that the country has not been true to its word as such; it has given the African American community a ‘bad check’. Resultantly , the African Americans have been forced to live in bad conditions since they do not have the same rights as their counterparts, the white people do. Through this analogy, King altered the way most if not all of his public thought of the issue of racism. It was a problem that they were facing, but they had become complacent since not all their attempts to alleviate the discrimination had been successful. However, this speech gave them a new strength to press for